I am an Assistant Professor of Marketing at the Fisher College of Business, the Ohio State University. 

I am primarily interested in developing novel extensions of statistical and machine learning methods to address a broad array of marketing problems. These problems include statistical method issues in marketing, open issues arising due to new data types and regulations, and their implications for marketing decision makers. To tackle these issues, I adapt and extend modern Bayesian nonparametric and machine learning methods.    

I am currently a Ph.D. candidate in Marketing at the Wharton School of the University of Pennsylvania. I received M.A. in Statistics from the University of California at Berkeley and B.B.A. and B.A. in Applied Statistics from Yonsei University. 

Please find my most recent CV here.